Running your business can feel overwhelming, especially when you probably envisioned your career as more hands-on restoration and less clicking away at a computer. But profits need to come from somewhere, and that happens when the business side of things meets the services you provide. In addition to invoicing customers and paying employees, customers needs to find you before they can hire and, thus, pay you. Consider it like the circle of life, business style. There are only so many hours in a day to get it all done, so instead of wearing yourself thin, put your website to work for you.
A Better Working Website
While your business website should of course feature the essentials–what you do, where you do them, and how to contact you–don’t forget about the role content marketing can plan. Content marketing–or the “stuff” that makes up your website, such as blog posts, your bio, service descriptions, videos, and helpful information to the customer–can help to engage your customers while also creating multiple breadcrumb trails that lead Google searchers to your site.
There are plenty of ways to add content to your site, and going in with a plan will more likely lead to easier implementation and better end results. Follow these steps to find the best direction for your business.
Knowing what you want to accomplish with your business is key in creating content, as is being specific. Outline every realistic outcome you want to achieve in a given time. For example, let’s say you want to take on more mold remediation customers. Your first six-month goal is to bring in 12 new clients. With that in mind, you will need to bring in two new clients each month to reach your goal. You now have something tangible with which to start.
Who are your customers?
Make a list of every target audience that might need mold remediation. Where are these people more likely to live in your service area? What kind of homes do they own? What age group are these people? What is their annual income? As you answers these and other questions, you’ll begin to see different audiences take shape. Remember to think outside of the box as well. Can you provide these services to commercial customers as well as residential? Bam! Another potential audience to reach.
Think like your customers:
It’s time to get inside your customers’ heads and understand what each audience group needs. The content you provide should in a sense respond to what they are seeking. Brainstorm what words your audience is typing into Google. Where do they eat? How do they commute? Where do they shop? Your answers will probably have very little–if anything–to do with mold remediation, but that’s OK. The goal is to understand their lifestyles so that you can more easily reach them through your content.
Put it all together:
For content you can use on your site, match up your customers’ information (what your brainstormed, that is) with the best content format delivery method: blog posts, social media, videos, demos, etc. Create content that merges what your audience needs, without being too far a diversion from the business you provide. For example, if the audience you defined likes to save money, create a blog post about tips to cut costs when remodeling a bathroom, or how to save money by making your home more energy efficient. Again, these topics have nothing to do with mold remediation, but it will help bring the type of customer you want to your site by providing information they are more likely to type into a search engine. When they do need mold remediation services, your name will come first to mind as they will already be familiar with your business.
Create a calendar:
The more often you update your site with new, relevant content, the better your rankings will be on search engines. Determine how many times per week you plan to add new content to your site, and schedule it so that you have deadlines to help keep you on track. Do what is most manageable for you, but avoid letting your site grow stale with nothing new.
Put Us to Work on a Better Business Website
If your restoration or construction company is in need of a new website, an update to your existing website, or regular site maintenance, Three65 Marketing offers competitive website packages. Our web designers are experts in their field working efficiently to make collaboration, updates needed, and maintenance stress-free for you.