Hopefully, you had time to read my first blog in this series explaining how Facebook Ads add value to your restoration company’s bottom line. If you haven’t, I highly suggest you take a moment to understand better how Facebook advertising can help you grow your restoration business. I promise you won’t regret it.

In case you forgot or haven’t had time to read my first blog, here are the top reasons you need to incorporate Facebook Ads into your marketing budget:

  1. Great Customer Reach
  2. Ease Of Use
  3. High-Cost Effectiveness

A Few Things Before Starting Your Facebook Ad

Before I get into the details, let me state this: Facebook has amazing step by step instructions online. I have included the links below in the appropriate section. Facebook’s guidelines go into more depth than I do here (because honestly, who wants to read a 5000-word blog?).  If you need further clarification or just want to know more detail, please check out the links I provided.

For this example, we are going to create an ad to promote your FB page in your local community. Promoting your company in the local community raises brand awareness. What does this mean? Familiarity breeds trust. To turn potential customers into paying customers, they must be familiar with your products or services. Facebook is a great way to communicate with current and future customers at the local level.*

Facebook Ads offers a wide variety of ad options – app installs, video views, lead generation, store visits, product catalog sales to just name a few. We have only given one example of the options available to your company. Don’t limit yourself to this example alone.

Setting Up Your Campaign & Parameters

Assuming you have set up a company Facebook page (and if you haven’t, you need to create one – it is easy, cost effective, and a vital communication tool), follow the following steps:

Facebook Advertising Company Business Page Set Up | Three65 Marketing services for construction and restoration companies

  • Login To Your Facebook Business Page
  • Go to Settings (upper right-hand corner)
  • Select Create Ad at the very bottom left hand side – This will take you to Facebook Business
  • Click on Create an Ad on the upper right hand side of the page
Step #1: Choose Your Objective

Choose the objective of your campaign (ad). Under Consideration, we are going to select Engagement.Facebook advertising step one choosing campaign objective | Three65 Marketing services for construction and restoration companies

Step #2: Name Your Campaign

You can enter a campaign name or keep the default one Facebook created. Next we are going with Page Likes as our goal.  Click Continue.

Facebook advertising step two name the campaign | Three65 Marketing services for construction and restoration companies
Step #3: Name Your Ad Set & Choose Your Page

Pick an ad set name then choose your business page to promote.

Facebook advertising step 3 name the ad set and chose company page | Three65 Marketing services for construction and restoration companies

Step#4: Choose Your Audience 

Now we are moving down to choosing our audience. Hopefully, you already have your target market defined, that is, you know who your potential customers are – where they live, age, sex, income, hobbies, interests. (Facebook also lets you create a custom audience, which is a more in-depth, detailed target audience, which we can discuss later.)

For this example we are going to choose a city named Smyrna and the surrounding 50 mile radius. We picked a general age range of 18 to over 65, and both men and women.

Facebook advertising step four choose the audience and detailed targeting | Three65 Marketing services for construction and restoration companies

Detailed targeting allows you to target your ad to people who are maybe looking for your services. We chose home repair, renovation, water damage restoration, property damage, and cleaner for this example. Under Connections, you can choose people who like certain Facebook pages, apps, or events. 

Facebook advertising step four selecting detailed audience | Three65 Marketing services for construction and restoration companies

We included people who like our business page. For a better understanding on who to target check out this page.

Step #5: Placements

If you are new to Facebook Ads, I suggest you go with Automatic Placements. When you choose Automatic Placements, you ads are automatically shown to your target audience in places they will statistically perform the best. If you want more information on how to choose your ad placements, Facebook provides a great outline.

Facebook advertising step five ad placement | Three65 Marketing services for construction and restoration companies

Step#6: Setting Your Budget & Schedule

For our example here, we will go with a lifetime budget of $50. If you can’t make an ad work for $50, chances are it probably isn’t going to work in the long haul. Select the dates you want your ad to run.

In my first blog of this series, I referenced The Complete Resource to Understanding Facebook Ads Cost – 2016 Benchmarks!. The article goes into much more detailed information than I do here, so please, take the time to read this article to understand how Facebook Ad pricing fully works. You will thank me. 

Facebook advertising setting up budget and schedule | Three65 Marketing services for construction and restoration companies

Click Continue

Creating Your Ad

You created the campaign and set up the parameters for your audience, budget, and dates. We have reached the easy part – time to create your ad.

Step#1: Select Ad Format

We are going choose a single image for this example. There are multiple formats you can choose – Video, Slideshow, Carousel, etc., so you are sure to find a format that meets your ad’s need.

Facebook advertising creating ads step one selecting ad format | Three65 Marketing services for construction and restoration companies

STEP #2: Select An Image

We are using one of the pictures from our Facebook Business Page, but you can easily upload a picture from your computer. Here are some tips on selecting your images

Facebook advertising creating ads select the images | Three65 Marketing services for construction and restoration companies

Step #3: Add Text

We added our tag line, which you can easily pull from any of your marketing materials. We are going to skip the Advanced Options for the example.  You can see a preview of your ad on the right hand side. Click confirm.

Facebook advertising creating an ad step three adding text | Three65 Marketing services for construction and restoration companies

Check out Facebook’s design tips for better Facebook Ads

Step #4: Place Your Order

After adding your text, you set up your payment.  If you haven’t placed an ad before you will be asked to enter your payment information. After adding in your payment information, click Place Your Order.

Hooray! You just created your first Facebook Ad. Congratulations on taking your business to the next level by entering the world of social media advertising. In case you forgot or haven’t read my first blog in this series, I leave you with these words:

“…there are plenty of business owners who are skeptical of using Facebook Ads (or any social media, for that matter). But here’s the simple truth: If you’re a small business with a tight budget, Facebook Advertising is one of the most affordable and effective ways to market your business.”  Matthew Tyson in Why Small Businesses Should Use Facebook Advertising, Huffington Post, 5-19-2016

*There are many different types of ads you can create in Facebook depending on your marketing objective. Lead generation ads are great before, during, or right after a weather event or natural disaster. You can also do promotions or drive traffic to your website and capture email address for your newsletter.

More Facebook Resource Links:

Step by step instructions on how to set up your Facebook Ad

Ad Manager Basics

References

https://www.lean-labs.com/blog/why-is-brand-awareness-important-to-growing-your-business

Facebook Advertising Help

Contact us today for blogging and content writing services for your restoration and construction company

Allow Three65 Marketing to draw upon social media platforms to boost your business visibility and engage new and existing customers. Let our team of social media management experts lighten your load and help with creating Facebook Ads that will let your construction or restoration company standout among the competition and assist by posting appealing content, regular updates, and increased customer interaction.