
Jocelyn Dornfeld – Owner, Visionary & Creator
As the owner of Three65 Marketing, Jocelyn Dornfeld has built a home for herself in the industry. Prior to constructing her business, she laid the foundation by managing restoration and construction companies for more than a decade. When she ventured out to create a space for herself, Jocelyn was drawn to helping restoration and construction businesses build up their online presence as she saw repeated opportunities for increased success through improved websites, SEO rankings, blog use, and social media management.
What Jocelyn is most proud of has little to do with residential or commercial marketing services directly. It’s a campaign called Restoring Kindness® , which was started by Jocelyn in tandem with A&J Property Restoration DKI as a movement designed to give back to the local community. The concept is simple, do something kind for a stranger and expect nothing in return. Starting at a local level, Jocelyn has grown this branded campaign (#restoringkindness) nationally to allow other restoration companies to unite their own individual communities under the Restoring Kindness name and mission. Restoring Kindness is now under ownership of Michelle Blevins of C&R Magazine and the Restoration Industry Association (RIA).
Allison Vallerga – Content Marketing Strategist
Allison Vallerga has over ten years of marketing experience, from zero budget nonprofit fundraisers to managing large multi-channel programs in heavily regulated industries. With a Master’s degree in Liberal Studies and content creation experience in the healthcare, financial services, legal, construction, and industrial safety industries, she is uniquely positioned to research and understand the problems that both our clients and their customers face.
In addition to her marketing work, Allison owns single family and multifamily housing in three states. She has personally dealt with emergency damage restoration situations, complex insurance claims, and numerous renovation projects.
While creating your digital marketing plan, she is committed to aligning with and supporting your company’s daily activities. Together, we can do more of what works, less of what doesn’t work, and get a great return on your investment.
Angela Freeman – Content & Quality Control
Angela Freeman comes to Three65 Marketing with a background in classical music, music therapy, and activity coordinating for assisting living and memory care centers. She began to expand her creativity by being a lead sales consultant for Jamberry Nails as well as Abby + Anna Boutique. In 2015, she began Angel Strings Music Services, which brings interactive music sessions to people of all ages. She strives to bring a creative and fun approach to her writing. One aspect of content management that Angela enjoys best is using her planning and coordinating experience to conceive new ideas that provide engaging and unique content.
Angela is also highly active with the Restoring Kindness and United Madison movements. United Madison is a non-profit working on a strategic way to encourage businesses to enable their employees to provide hands on support with people of need in our community. Angela is reaching those in our community with messages on unity, hope, basic foundational life success tips–such as work ethic, attitude and respect.
Jeff Hegeman – Website Development and Systems
Since Jeff was a child, he tinkered with just about everything. Whether it was woodworking with grandpa, fixing lawnmowers for neighbors, or maintaining the projector at the movie theater; it was clear he was hooked on fixing and improving things. He has always enjoyed pushing things until they break, then figuring out how to fix and prevent that breakage. Jeff’s curiosity and drive to improve upon everything lives on in his career as a web professional. In an industry where technologies and client needs routinely change, Jeff has been tirelessly staying on top of both. With a wealth of expertise in designing and developing solutions, he keeps the behind the scenes items running and moving forward.
Jeff’s career carries into his hobbies. He enjoys meddling with single-board computers and Linux servers to see what he can build. He also enjoys cooking; grilling, smoking, and even baking. In terms of home cooks, he was an early adopter of the sous vide method of cooking.
Whatever he is doing, you probably won’t see Jeff sitting idle. He is usually doing something while heavily caffeinated by his dangerous affinity for coffee.



