Three65 Marketing | Digital and Online Marketing for Restoration and Construction Companies | Social Media Management | Connecting Branding Message with Marketing and Advertising Messages

How do you know where you are going, if you’ve never written down your goals and mapped out how you are going to get there? I like to think that a goal without a plan is just a dream.

I saw a quote once, “If you don’t build your own dreams, someone will hire you to help build theirs”.

That’s what was happening with me. I was helping everyone else build their dreams but doing nothing with mine. Well, not anymore…

Setting my goal in action, I wrote down what I wanted my business, Three65 Marketing, to do and where I wanted to go with it. I then connected myself with someone who I felt was inspiring and who I feel is a great mentor for me. He had me dig deeper into my goals and put them into a business plan – of which we’ve reviewed and revised several times and discussed in-depth.

From there I set out an action plan that included short timelines associated with deadlines. This included informing my employer…not everyone is this fortunate. I just happen to have been lucky enough to have owner’s who completely understood how it feels to want to follow your dreams.

Now I needed to stay focused and on track, so I set myself up with an accountability partner. Accountability partners help you with staying on track, motivate, and provide council when you run into roadblocks. This person could also be a mentor. Someone who you are seeking out to learn from and will advise you.

If you think that you are so good, that you don’t need to look to others for growth and council, I’m sorry to be the one to break it to you but…you will fail.


Plan out your days

Physical and mental preparation will decrease hectic days and keep you from becoming stressed out. And if you try to do everything, all at once, you’ll burn out. Opposite of trying to do everything, is doing nothing and not moving toward your goal.

Eat healthy and exercise – ALWAYS put this into your day as “a part of your day”. Depending on your body’s natural energy bursts, in my case, I’m a morning person – at 5 a.m. my brain is ready to go and bursting with ideas. About 3 in the afternoon and I start to decline and start winding down. By the time I’m done wrapping up projects at work and get home, I workout, make dinner, get my daughter ready for bed, work on my business, and then I’m in bed by 10 pm! On that note, get plenty of sleep (I know this is difficult when you’re first mapping out your plan or when big projects are due) but try to get enough sleep or you will burn out.

Support Team

Make sure your family is behind you. In my case, my husband is very supportive and we’ve worked together at making this work. In my office, my daughter has coloring books and activities. We talk, laugh, and can be creative together.

My good friend Carrie is always motivating me and is very fun to work with. She’s got the same drive as I do so we move at lightning speed and won’t let each other settle for mediocrity.

My mentor is always putting out videos, emails, tutorials, and any other pieces of advice or literature that he knows will benefit others. I’m not sure if he knows he’s my mentor but I tend to gravitate towards down to earth people. He is a true professional and makes me want to push past my fears and show the world what I love to do!

Alright, I hope I’ve given you something to think about with goals.

Don’t just dream them – write them down and make them a reality!

Set your plan. Pick an accountability partner. Have a mentor. Make sure you know your strengths and weaknesses. Make sure your family and friends are behind you and get your butt going!